SEO Glossary: A

SEO Glossary: A

Absolute Link
The above is an example of an Absolute Link.
It specifies a
- transfer protocol
- domain name
- and often a file name.

Accessibility is the practice of making websites usable by disabled people - especially blind people.
Because search engines are essentially blind (ie they can't see pictures or use Flash) accessible websites tend to have better search engine rankings than inaccessible websites.

Google AdSense is a fast and easy way for website publishers of all sizes to display relevant Google ads on their website's content pages and earn money. Because the ads are related to what your visitors are looking for on your site � or matched to the characteristics and interests of the visitors your content attracts � you'll finally have a way to both monetize and enhance your content pages.

It's also a way for website publishers to provide Google web and site search to their visitors, and to earn money by displaying Google ads on the search results pages.

google_protectAndRun("ads_core.google_render_ad", google_handleError, google_render_ad);

Google's CPC (Cost Per Click) based text advertising. AdWords takes clickthrough rate into consideration in addition to advertiser?s bid to determine the ad?s relative position within the paid search results. Google applies such a weighting factor in order to feature those paid search results that more popular and thus presumably more relevant and useful. Google has also started taking into account the quality of the landing page and applying a quality score to the landing pages.

Agent Name
This is the name of the Crawler/spider that is currently visiting a page. Spider is a robot sent out by search engines to catalogue websites on the internet. When a spider indexes a particular website, this is known as 'being spidered'.


Asynchronous JavaScript And XML
Allows you to create a more user-friendly web application by working behind the scenes (inside a web browser) by making web pages feel more responsive.
In short, it allows JavaScript scripts to send data requests and receive responses without having to reload the entire page.

An algorithm is an operational programming rule that determine how a search engine indexes content and displays the results to its users.

�AllTheWeb� is a search engine owned by Yahoo and using its database.

Alt Attribute
The ALT attribute is designed to be an alternative text description (provide a text equivalent) for images.

Alt tags
Alt tags alternate text associated with a web page graphic that gets displayed when the Internet user hovers the mouse over the graphic. Alt tags should convey what the graphic is for or about and contain good relevant keywords. Alt tags also make web pages more accessible to the disabled. For example, a vision-impaired user may have a web browser that reads aloud the text and alt tags on a page. (For those familiar with HTML, "alt" isn't actually a tag by itself but an attribute to the "img" tag.). Note that the value of Alt tags for SEO have been discounted over time by the search engines to the point that now it is of minimal value.

Anchor text
Anchor text is the actual text part of a link (usually underlined). Used by search engines as an important ranking factor. Google pays particular attention to the text used in a hyperlink and associates the keywords contained in the anchor text to the page being linked to. Also see "Google bombing."

Animated Ad
An ad with movement, often an interactive Java applet or Shockwave or GIF89a file.

announce site to search engines
"Announce" a website to the engines by adding a link to it from another site; that is, one that's already indexed (by the search engines).
Beware! Search engine submission services which promise higher visibility in the SERPS are total a rip-off.

Abbreviation for Application Program Interface. An API is a set of routines, protocols and tools for building software applications; it determines how a service is invoked through the application.

An acronym for Active Server Pages, a Microsoft-invented, proprietary programming language for building dynamic web sites. ASP is also an acronym for Application Service Provider, a hosted service available via the Internet.

Automated Submitting
Automated Submitting is using automated software such as WebPosition Gold or an Application Service Provider (ASP) such as Microsoft b-central's Submit-It service to submit your web pages to the search engines.

This tactic is frowned upon by the search engines. Indeed, some search engines such as AltaVista have completely automated submissions by requiring the user to re-key in a one-time use submission code that is displayed on the submission page as a graphic..